PAR(US:PAR) Seeking Alphaยท2025-09-11 01:30Core Insights - PAR has undergone a significant transformation over the past decade, evolving from a hardware and services provider to a more software-oriented business model [1] Company Background - For approximately 40 years, PAR primarily operated as a hardware and services provider, notably inventing the point-of-sale terminal and experiencing success in the 1980s, followed by a challenging 25-year period focused on selling hardware and services to restaurants [2] - The business model was cyclical, heavily dependent on the purchasing cycles of restaurants, with PAR's logo visible on devices but lacking in software sales [2] Strategic Developments - In 2014, PAR made a strategic acquisition of Brink, a cloud-based point-of-sale software, marking its entry into the software space, which initially served only a few hundred stores [3] - The leadership change in 2018 brought new direction and focus to the company's growth strategy [3]