Core Insights - The global high-end smartphone sales are projected to grow by 8% year-on-year in the first half of 2025, reaching a historical high for the period, outpacing the overall smartphone market growth of 4% [1] Company Performance - Apple leads the market with over 62% share, experiencing a 3% year-on-year growth, primarily driven by emerging markets [1] - Samsung follows with a 7% year-on-year growth, benefiting from the strong performance of its S25 series compared to the S24 [1] - Xiaomi ranks third with a significant 55% year-on-year increase, largely attributed to growth in China and the positive impact of its high-end electric vehicle launch on its smartphone business [1] - Google re-enters the top five high-end smartphone brands after five years, with its Pixel 9 series showing strong performance, doubling its sales due to market expansion and aggressive marketing strategies [1]
Counterpoint Research：上半年全球高端智能手机销量创历史新高
Di Yi Cai Jing·2025-09-11 01:15