Chan Ye Xin Xi Wang·2025-09-11 01:27Core Insights - The development of In-Vehicle Infotainment (IVI) systems is driven by the increasing demand for comfort and entertainment during driving, especially during long trips [1] - The IVI industry in China is experiencing significant growth, with the market size projected to increase from 28.9 billion yuan in 2018 to 44.9 billion yuan in 2024, representing a compound annual growth rate (CAGR) of 7.62% [1][10] - The integration of advanced technologies such as artificial intelligence, 5G communication, and big data will continue to enhance IVI systems, improving user interaction and service ecosystems [1] Industry Overview - IVI systems are comprehensive information processing systems in vehicles, enabling functionalities like navigation, real-time traffic updates, multimedia playback, and vehicle diagnostics [3][4] - The IVI industry has evolved through three stages: initial radio and music playback, the integration of mobile device functionalities, and the current phase characterized by smart and connected features [5] Market Dynamics - The global IVI market is expected to grow from $19.6 billion in 2018 to $25.1 billion in 2024, with a CAGR of 4.21% [9] - In 2023, China's automotive production and sales both surpassed 30 million units, marking a year-on-year growth of 11.6% and 12% respectively [7] Competitive Landscape - The IVI industry in China features a mix of domestic and international players, with foreign companies like Bosch and NXP holding significant positions in the high-end market, while domestic firms like Desay SV and Suoling are gaining traction in the mid-to-high-end segments [10] - Desay SV has reported a revenue of 9.46 billion yuan for its smart cockpit business in the first half of 2025, reflecting a year-on-year growth of 18.76% [11] Development Trends - The IVI industry is moving towards multi-device connectivity and spatial integration, creating a seamless interaction between vehicles and users' smart devices [12] - There is a trend towards larger and multiple screens in vehicles, enhancing visual experiences and allowing for personalized content sharing among passengers [13] - Voice interaction is becoming the core method of interaction within IVI systems, improving safety and convenience through advanced natural language processing capabilities [15]