一家科技企业的“酷”活儿：探寻耐酷时光催化技术

Core Insights - The article highlights the innovative achievements of Zhejiang Naikushi New Materials Technology Co., Ltd., which has developed a unique photocatalytic technology that enhances the functionality of everyday products such as curtains, slippers, and underwear [1][2][3] - The company aims to redefine product value through technological innovation, addressing consumer needs for health and environmental sustainability [12][13] Company Overview - Zhejiang Naikushi is located in Deqing County, Zhejiang Province, and focuses on applying its proprietary technology across various industries, including textiles and home goods [1][4] - The company has established a three-location operational model with a headquarters in Beijing, a subsidiary in Zhejiang, and a production base in Deqing [4] Technology Development - The core technology was developed over two decades by professors Wang Huan and Wang Sheng, who were inspired by photocatalytic processes observed during their studies in Japan [2][3] - Naikushi's photocatalytic particles are designed to be stable and non-toxic, making them ideal for applications in textiles and other consumer products [3] Market Challenges and Solutions - The transition from laboratory to mass production faced significant challenges, including material compatibility and production conditions [6][7] - The company successfully navigated these challenges through extensive testing and collaboration with partners, ensuring product quality and brand reputation [7][8] Business Model and Strategy - Naikushi has introduced the concept of a "technology brand," similar to Dolby or Intel, which combines technological and brand empowerment to help partners create differentiated products [9] - The company is actively building an ecosystem of partners to promote its technology across various product categories, enhancing brand recognition among consumers [9][10] Product Performance and Consumer Trust - The company has achieved impressive product performance metrics, such as a 98.7% antibacterial rate for its functional underwear, which has significantly boosted consumer trust and repeat purchase rates [10][11] - Naikushi's strategy focuses on redefining products through technology, moving away from price competition to value innovation [11][12] Future Outlook - The company is expanding its production capacity with a new facility expected to be operational by the end of the year, and is also preparing for international patent applications [12][13] - Naikushi's vision is to integrate advanced technology into everyday life, enhancing consumer experiences and contributing to the transformation of the manufacturing industry in China [13]