六部门联合整治汽车行业网络乱象 重点治理三大问题

Core Viewpoint - The Chinese government has initiated a three-month special campaign to address online irregularities in the automotive industry, focusing on illegal profit-making, exaggerated and false advertising, and malicious attacks against competitors [1][2][3]. Group 1: Illegal Profit-Making - The campaign targets illegal profit-making activities, including the creation of false images and videos, fabricating stories, and spreading negative topics about automotive companies to gain online traffic and commercial benefits [1]. - Tactics such as using "news supervision" and "public opinion supervision" to extract commercial benefits or extort companies for "protection fees" are also under scrutiny [1]. - The use of advanced technologies like generative AI to create new forms of "internet water armies" for producing false content is highlighted as a significant concern [1]. Group 2: Exaggerated and False Advertising - The campaign aims to combat exaggerated and misleading advertising regarding the performance, functionality, quality, and sales status of vehicles and batteries, which misleads consumers [2]. - Automotive companies are accused of manipulating evaluation accounts to conduct false or non-standard assessments and selectively disclosing sales data [2]. - The use of industry events and online marketing to create and hype topics that negatively impact the industry and society is also addressed [2]. Group 3: Malicious Attacks - The initiative seeks to curb malicious attacks aimed at discrediting competitors, including orchestrated campaigns to spread false information and incite public sentiment against rival companies [3]. - The involvement of organized "internet water armies," "black public relations," and fan groups in disseminating negative information is a key focus [3]. - The campaign emphasizes the need for companies to conduct self-examinations and report irregularities, with a commitment to legally punish those involved in these activities [3]. Group 4: Implementation and Coordination - Various government departments are tasked with strengthening organization and coordination to ensure the effectiveness of the campaign [4]. - Online platforms are required to conduct self-checks and improve their ability to identify and manage deceptive practices, including those using generative AI [4]. - Industry associations are encouraged to promote self-regulation, while automotive companies must actively resist and report online irregularities [4].