上海新房备案单价32.68万元/m创纪录 中低端住宅市场仍然承压

Core Viewpoint - The high-end residential market in Shanghai is experiencing significant activity, with record-breaking prices and strong sales performance, particularly in luxury developments like Jinling Huating [2][3]. Group 1: Market Performance - A new residential project in Huangpu District, Jinling Huating, is set to launch with a record price of 32.68 million yuan per square meter, surpassing previous records in the city [1][2]. - The project will offer 120 units with an average price of 20.5 million yuan per square meter, totaling approximately 98 billion yuan in sales value [2]. - The first phase of Jinling Huating sold out quickly, generating 92.34 billion yuan in just three hours [2]. Group 2: Sales Trends - In 2024, Shanghai recorded 1,542 transactions for new homes priced at 30 million yuan and above, with 1,096 transactions occurring in the first half of 2025 alone [3]. - The high-end market is driven by high-net-worth individuals seeking quality assets, with Shanghai's international appeal attracting more buyers [3]. Group 3: Market Challenges - Despite the high-end market's strength, the mid-to-low-end residential market in Shanghai is facing pressure, with a 1.4% year-on-year decline in second-hand housing prices from January to July 2025 [3][4]. - New housing prices have increased overall, but certain areas still experience significant sales pressure [3].