Core Insights - Recent surge in gold prices has led to record highs, with prices in Shenzhen's Shui Bei market exceeding 830 RMB per gram [2] - The Shui Bei gold jewelry market has seen a rise in popularity on social media, particularly with the emergence of live-streaming e-commerce [2] - The Shui Bei Gold Jewelry Industrial Park has achieved daily e-commerce transaction totals surpassing 200 million RMB [2] Group 1 - The "buy high, not low" trend has sparked a new "gold rush" in Shenzhen, attracting e-commerce live-streamers from across the country [2] - E-commerce live-streamers are acting as intermediaries, connecting Shui Bei merchants directly with consumers, bypassing traditional retailers [3] - The live-streaming gold rush has evolved from a frenzy of easy profits to a more professional, standardized, and branded phase [3] Group 2 - A notable example is a 90s-born e-commerce live-streamer, who transitioned from foreign trade to live-streaming, amassing over 1.2 million followers and achieving over 100 million RMB in sales over four consecutive months [2]
说点圳事 各地主播涌入深圳“淘金”，水贝日均GMV两亿元
Nan Fang Du Shi Bao·2025-09-11 02:33