Xin Lang Cai Jing·2025-09-11 02:39Core Insights - The long-term care insurance (LTCI) policy has significantly alleviated the burden on families caring for elderly individuals with disabilities, as evidenced by testimonials from beneficiaries like Liu Granny [1] - The implementation of LTCI is crucial in addressing the challenges posed by an aging population in China, with projections indicating that by the end of 2024, the elderly population (aged 60 and above) will reach 310 million, accounting for 22% of the total population [1] - The Chinese government is actively promoting the establishment of a long-term care insurance system as part of its strategy to improve social security and support for vulnerable elderly groups [1] Company Involvement - China Life Insurance Company has been proactive in participating in the national LTCI pilot program, having engaged in 80 LTCI projects by the end of last year, covering over 7.3 million insured individuals in Shandong province [2] - The company has established standardized comprehensive service centers and has been involved in disability assessments and policy training, thereby enhancing service delivery and supporting the national strategy to address population aging [2] - In January 2024, China Life's Jining branch won the bid to manage LTCI for over 1.5 million residents and employees in Jining, demonstrating its commitment to high-quality service delivery [5] Service Innovation - The Jining branch of China Life has implemented a new service model for LTCI, which has been recognized as one of the top ten innovative products in elder care finance [3] - The company has developed a multi-tiered management service strategy focusing on key areas such as institutional access, disability assessments, and service management to ensure efficient and effective LTCI operations [7] - A comprehensive evaluation service system has been established to ensure fair and objective assessments of disability levels, thereby ensuring that the right beneficiaries receive the LTCI benefits [8] Community Engagement - China Life has organized various community outreach activities, including health check-ups and policy awareness campaigns, to promote LTCI and enhance public understanding of the program [9] - The company has also introduced innovative insurance products, such as accident insurance for caregivers, to address the specific needs of care institutions and personnel [9] - By integrating various insurance programs, China Life aims to improve resource utilization and provide greater convenience to insured individuals [9] Overall Impact - The collaboration between commercial insurance providers like China Life and government agencies has led to improved service efficiency and increased satisfaction among insured individuals [11] - The LTCI initiative is seen as a win-win situation, benefiting the government, insurance institutions, and the elderly population [11] - The ongoing efforts to enhance the LTCI management service system aim to expand coverage and ensure high-quality service delivery for the elderly [11]