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(活力中国调研行)中国加速成为世界级旅游目的地 文旅业展现高质量发展新活力
Zhong Guo Xin Wen Wang·2025-09-11 02:49

Group 1 - Ctrip's Vice President highlighted the growth of inbound tourism and the optimization of travel experiences, indicating China's acceleration towards becoming a world-class travel destination [1] - Ctrip's performance has significantly improved due to the dual-driven growth from domestic and international markets, with a strong recovery in international flight and hotel bookings [1] - The company reported over 60% year-on-year growth in international orders, particularly in the Asia-Pacific region, showcasing the competitive strength of "Chinese services" on a global scale [1] Group 2 - The inbound tourism market is seen as a potential "blue ocean," with China's contribution to GDP from inbound tourism currently below the world average of 1% to 2% [2] - Ctrip has established the first inbound tourism consultation center at Beijing Capital International Airport, providing multilingual one-on-one consultations and customized travel plans for international visitors [2] - The "free Beijing half-day tour" initiative has served nearly 5,000 transit travelers from over 80 countries since its launch in December 2024, with plans to replicate this model at more entry points [2] Group 3 - The cultural and tourism industry is experiencing a shift towards multi-dimensional, high-quality development, with significant potential in the "silver economy" targeting elderly consumers [3] - The "tourism + entertainment" integration model is gaining popularity among younger consumers, driving comprehensive consumption growth [3] - Sustainable development and green low-carbon travel are becoming industry trends, while rural revitalization strategies are promoting regional coordinated development through tourism projects [3]