Group 1 - The core concept of "ticket root economy" is being promoted in Sichuan, linking various consumption experiences such as dining, tourism, and entertainment, thereby enhancing overall consumer engagement and spending [1][2] - During the Chengdu International Auto Show, ticket holders experienced a 6% increase in store sales, indicating the positive impact of the ticket root economy on local businesses [1] - The initiative has led to a 10% revenue increase for restaurants in the city of Zigong, showcasing the effectiveness of the ticket root economy in driving foot traffic and sales [1] Group 2 - Sichuan's rich cultural and tourism resources are being leveraged through the ticket root economy, creating a dual interaction that boosts both local consumption and cultural tourism development [2] - The film "Never Lost Love" premiered in Ganzi Prefecture, where ticket holders can enjoy discounts at local attractions, contributing to a 13.67% increase in tourist visits and a 13.71% rise in tourism revenue [2] - New models such as "cross-city performances" have been introduced, allowing ticket holders to access various discounts across multiple cities, with total benefits exceeding 100 million yuan [2]
四川推广“票根经济” 串起文旅消费链
Jing Ji Ri Bao·2025-09-11 02:47