Di Yi Cai Jing·2025-09-11 02:51Core Viewpoint - The article discusses the transformation of domestic consumption in China, emphasizing the concept of "fusion consumption" as a response to changing consumer demographics and demands, which is reshaping market dynamics and creating new growth opportunities [1][4]. Group 1: Fusion Consumption - Fusion consumption extends beyond online and offline channels, integrating products and services, and different consumer segments and brands, leading to the emergence of new consumption scenarios and groups [1]. - Traditional demographic classifications based on age and income are becoming inadequate, as new consumer groups defined by interests, values, and lifestyles are reshaping the market landscape [1][2]. - The integration of diverse cultural elements, such as the collaboration with the ACG (Anime, Comic, and Games) culture, is providing brands with fresh engagement opportunities and attracting new consumer segments [2]. Group 2: Case Studies - Shanghai Bailian's transformation into "ZX Creative Space" has successfully attracted over 20 million visitors in two years, with a peak daily footfall of 90,000 during the May Day holiday, showcasing the effectiveness of the fusion consumption model [1][2]. - The revival of Beijing's Friendship Store, which has been rebranded to blend historical and modern elements, demonstrates the potential of cultural integration in retail to drive foot traffic and consumer interest [3]. - Wangfujing Group plans to transform another flagship store into a high-end experiential "culture + retail" complex, indicating a broader trend of innovation in the retail sector [3]. Group 3: Market Trends - The domestic ACG economy has surpassed 500 million users in 2023, with a projected compound annual growth rate of 17% over the next five years, highlighting the significant market potential for fusion consumption targeting younger demographics [2]. - The shift in consumer focus from merely purchasing products to seeking emotional value and social identity reflects a broader trend in consumer behavior, necessitating a more experience-driven retail approach [2]. - The aging population presents new opportunities in fusion consumption, with projections indicating that by 2050, 16% of the global population will be aged 65 and above, emphasizing the need for innovative products and services tailored to this demographic [3].