国潮创新力爆发！服贸会上看本土IP如何玩转跨界

Group 1 - The 2025 China International Service Trade Fair commenced on September 10, featuring a key theme of "Technology Empowerment and Creative Leadership" in the cultural and tourism services sector, attracting over 400 domestic and international companies [1][3] - Bubble Mart showcased its "Sweet Wishes" themed exhibition, featuring popular IPs like MOLLY and DIMOO transformed into dessert elements, allowing visitors to not only take photos but also taste exclusive desserts, enhancing the interactive experience compared to previous years [1][3] - The exhibition highlighted collaborations with traditional crafts, such as MOLLY dolls dressed in Nanjing velvet flower skirts and porcelain crafted using pastel rolling techniques, merging traditional skills with modern design [3] Group 2 - 52TOYS presented various new潮玩 products, including transforming mechas and assembly models, with a special series in collaboration with the National Museum featuring movable toys based on historical artifacts, which received positive feedback from attendees [5] - The CEO of 52TOYS emphasized the strong demand for cultural products among tourists visiting Chinese cultural sites and museums, indicating plans for more toys incorporating elements from the National Museum's collection [5] - The fair also featured large art installations from 52TOYS' IPs NOOK and CiCiLu, contributing to the unique atmosphere of the Shougang Park outdoor exhibition area [5] Group 3 - New潮玩 brand Letsvan showcased popular original IPs like WAKUKU and SIINONO at the fair, with a special collaboration with the China Open Tennis Tournament making its debut [7] - The brand aims to leverage the international platform of the fair to present Chinese original潮玩 to a broader audience, showcasing the creative vitality of the younger generation in China [7]