Xin Lang Zheng Quan·2025-09-11 03:02Core Viewpoint - The second "Golden Unicorn Best Investment Advisor Selection" event is actively promoting the wealth management industry in China, highlighting the importance of investment advisors in guiding asset allocation for clients as the industry experiences significant growth [1]. Group 1: Investment Advisor Challenges - Investment advisors face increasing demands for professional capabilities as the range of asset classes expands beyond traditional stocks and bonds to include private equity and alternative investments [2]. - Client needs are becoming more complex and diverse, with high-net-worth clients increasingly focused on comprehensive wealth management, including family wealth succession [2]. - The competition within the wealth management industry is intensifying, requiring investment advisors to enhance their core competencies to stand out [2]. - Rapid advancements in financial technology are introducing new service models, compelling investment advisors to adapt and integrate technology into their services while managing the risk of being partially replaced [2]. Group 2: Service Enhancement Strategies - Investment advisors are focusing on a client-centric service philosophy, aiming to understand clients' financial situations, risk tolerance, and investment goals to provide tailored investment solutions [3]. - The use of technology, such as big data and artificial intelligence, is being leveraged to analyze client investment data and behaviors, allowing for more precise service offerings [3]. - National Taihai Securities is investing heavily in financial technology, developing an AI-driven app "Lingxi" that facilitates client interaction and provides intelligent investment services [4]. - The company has established a comprehensive educational content system to cater to different client segments, enhancing client engagement through gamified learning experiences [4][5]. - A refined service system has been implemented to identify client needs and match them with appropriate advisory resources, aiming to provide holistic wealth management solutions throughout various life stages [5].