Zheng Quan Ri Bao Wang·2025-09-11 03:18Core Insights - Great Wall Motors' Wei brand launched the Gaoshan 7 MPV with a pre-sale price of 289,800 yuan, targeting young families and aiming to set a benchmark for MPVs under 300,000 yuan [1][2] - The Gaoshan 7 features a spacious design, advanced technology, and safety measures, emphasizing its role as a "mobile living room" for families [1] Product Features - The Gaoshan 7 is built on a dedicated platform for high-end electric MPVs, measuring 5050mm in length and 3085mm in wheelbase, with a claimed "usable space rate" of 61.1% [1] - It includes a minimum turning radius of 5.6 meters, addressing common parking challenges associated with mid-to-large MPVs [1] - Standard features include laser radar, Coffee Pilot Ultra driver assistance system, and automatic parking capabilities [1] - The vehicle utilizes Hi4 performance version intelligent four-wheel drive technology, with a maximum power output of 337kW and a 0-100 km/h acceleration time of 5.7 seconds [1] - Safety features include a high-strength cage structure with an ultra-high strength steel ratio of 81.96%, side air curtain length of 3107mm, and a battery pack that has passed 89 safety tests [1] Market Positioning - The launch of the Gaoshan 7 is part of Wei brand's strategy to expand its market share among family users, reflecting increasing competition among domestic brands in the high-end electric MPV sector [2] - The brand has seen a recovery in sales this year, with consecutive months exceeding 10,000 units sold, and its MPV products frequently ranking among the top in plug-in hybrid MPV weekly sales [2] - The Blue Mountain model has achieved cumulative deliveries surpassing 100,000 units [2]