“双贴息”促消费 政策“走心”消费者“动心”

Core Viewpoint - The "dual interest subsidy" policy for personal consumption loans and service industry loans has been implemented to invigorate the consumption market, addressing consumer hesitation and financial pressure [1][2]. Group 1: Policy Implementation and Impact - The "dual interest subsidy" policy covers a wide range of consumer needs, from daily dining to large appliances, and includes essential services like childcare, elderly care, and health, as well as developmental and leisure consumption [1]. - The policy aims to reduce the cost of personal consumption loans and service industry loans, alleviating financial pressure on consumers and businesses, thereby stimulating consumption [1][2]. - Data from the People's Bank of China indicates that by the end of 2024, the balance of personal consumption loans (excluding housing loans) is expected to reach 21.01 trillion yuan, a year-on-year increase of 6.2% [2]. Group 2: Consumer Behavior and Market Dynamics - The introduction of consumer financial products has led to an increase in borrowing amounts by 16% to 30%, with merchant sales rising approximately 40% [2]. - There is a growing gap between household consumption credit demand and actual participation, expanding from 2.5 percentage points in 2019 to 5.3 percentage points in 2021 [2]. - The "dual interest subsidy" policy effectively addresses the supply-demand imbalance in consumer credit services, releasing the consumption potential of the middle-income group [2]. Group 3: Strategic Importance of the Policy - The timing and scope of the "dual interest subsidy" policy are well-aligned with current economic conditions, focusing on personal consumption and service industry sectors to tackle market pain points [2][3]. - The policy exemplifies the need for precise and heartfelt measures to sustain consumer confidence and spending, which is crucial for high-quality economic development [3].