Workflow
理想汽车:部分网络黑公关、黑水军恶意诋毁公司品牌形象、产品质量,将追责
Xin Lang Cai Jing·2025-09-11 04:19

Core Viewpoint - Recently, the company discovered that certain online black public relations and fake accounts have maliciously defamed its brand image and product quality, severely disrupting market order and harming consumer rights and industry health [1] Group 1: Malicious Activities - A total of 332 accounts from 13 MCN institutions under a certain technology company have been identified as spreading false information to maliciously defame the company's product quality and operational status [1] - Multiple MCN institutions and accounts controlled by a certain technology center and equipment company fabricated complaints about the yet-to-be-released Li Auto i6 model, claiming issues such as call line complaints and significant drops in monthly sales [1] Group 2: Impact on Brand Reputation - Self-media accounts such as "Cao Chun's Electric Car" and "Da Linzi Loves Charging" have been publishing defamatory content against the company, misleading the public through fabricated facts and distorted interpretations, which severely infringes on the company's brand and product reputation [1] Group 3: Legal Actions - The company has collected relevant evidence and will pursue legal responsibilities through various means, including criminal reports, administrative complaints, and civil lawsuits [1]