从产品到品牌，解锁敖东内核“安神”的长红密码——吉林敖东打造百年鹿茸产品的匠心之路

Core Viewpoint - Jilin Aodong's Anshen Bnona Liquid has maintained a leading position in the domestic market for over 42 years, achieving cumulative sales of 8 billion bottles and a market share exceeding 80% [1][12] Group 1: Product Quality and Market Position - Anshen Bnona Liquid is recognized as a core product of Jilin Aodong, generating a total profit of 2.1 billion yuan and contributing 1.5 billion yuan in taxes to the state [1] - The product has been included in the first batch of protected traditional Chinese medicine varieties and the national medical insurance catalog, highlighting its significance in the industry [1][8] - The product's success is attributed to the use of high-quality, authentic medicinal materials sourced from the Changbai Mountain region, particularly the purebred velvet antler from the local deer [2][3] Group 2: Technological Innovation and Quality Control - Jilin Aodong has implemented modern production techniques, resulting in a 15% higher content of active ingredients like uridine and IGF-1 compared to ordinary deer antler [3][6] - The company has developed advanced technologies such as computer-controlled extraction and near-infrared online detection, ensuring product safety and consistency [6][8] - Continuous research and development efforts have led to the enhancement of production processes and quality standards, including the addition of new testing methods for raw materials [7][10] Group 3: Strategic Development and Policy Support - The company is positioned as a leading enterprise in the agricultural industrialization of Jilin Province, benefiting from government support for the development of the velvet antler industry [11] - Recent provincial policies encourage the secondary development of classic formulas and emphasize quality certification, aligning with Jilin Aodong's strategic goals [11] - The company aims to transform Anshen Bnona Liquid into a "ten billion-level product" by leveraging its market foundation and scientific breakthroughs [10][11]