文旅部：上半年国内居民出游人次超32亿，花费3.15万亿

Core Insights - The 2025 World Tourism Cooperation and Development Conference was held in Beijing, emphasizing China's commitment to enhancing international tourism cooperation and promoting global tourism development [1][2] - The Chinese tourism industry is experiencing significant growth, with a 15.9% year-on-year increase in outbound and inbound trips, and a 20.6% increase in domestic travel during the first half of the year [1] Group 1: Government Initiatives - The Chinese government is actively promoting international tourism through various measures, including signing tourism cooperation agreements, organizing cultural and tourism years, and facilitating visa processes [1][2] - High-level discussions at the conference highlighted the importance of digital technology in creating new opportunities and enhancing the quality of tourism services [1] Group 2: Recommendations for Deepening Cooperation - High Zheng proposed three key suggestions for enhancing tourism cooperation: improving platform construction, strengthening industry collaboration, and stimulating enterprise dynamics [2] - The World Tourism Cooperation and Development Conference serves as a vital platform for dialogue and collaboration among governments, international organizations, and the tourism industry [2] - The Chinese side is willing to support the establishment of more internationally influential tourism exchange platforms and promote comprehensive dialogue and cooperation [2] Group 3: Industry Collaboration - The World Tourism Cities Federation has grown to 257 member units, playing a crucial role in promoting international tourism cooperation [2] - The Chinese government encourages more cities to join the federation and engage in resource sharing and collaborative activities [2] Group 4: Enterprise Engagement - Enterprises are seen as the backbone of practical cooperation and industry development, with support for joint product development and participation in international tourism exhibitions [2] - The focus is on fostering innovation and creating new tourism experiences, such as immersive tourism and educational travel products [2]