Core Viewpoint - Li Auto's legal department has announced that certain online black public relations and water army tactics are maliciously defaming the brand image and product quality of Li Auto [1] Group 1: Brand Image and Product Quality - A network technology company and its 13 MCN institutions have been identified as responsible for 332 accounts that spread false information to damage Li Auto's product quality and operational status [1] - Multiple MCN institutions controlled by a technology center and an equipment company have fabricated complaints about the yet-to-be-released Li i6 model, claiming issues such as call line congestion, a halved monthly sales volume, and low pricing, which misrepresents the market performance of the Li i6 model [1] Group 2: Legal Actions - Self-media accounts such as "Cao Chun's Electric Car" and "Da Linzi Loves Charging" have been publishing defamatory content against Li Auto, misleading the public through fabricated facts and distorted interpretations, severely harming the brand and product reputation [1] - Li Auto has gathered relevant evidence and plans to pursue legal actions including criminal reports, administrative complaints, and civil lawsuits against the responsible parties [1]
遭一公司332个账号恶意诋毁 理想汽车:已固定相关证据 或将刑事报案