Core Insights - Bango has partnered with DISH TV and Sling TV to enhance subscription bundling services using its Digital Vending Machine® (DVM™) technology [1][3][6] Group 1: Partnership and Technology - The partnership aims to launch and scale new subscription offerings and bundles for DISH and Sling customers [1][3] - The DVM allows DISH to offer a popular football streaming service, enabling customers to add it to their monthly DISH bill, simplifying the purchase process [2][5] - By utilizing the DVM, DISH and Sling can access a growing network of global subscription partners, facilitating rapid deployment of tailored bundles without extensive in-house integrations [3][4] Group 2: Market Trends and Strategy - The subscription bundling market is evolving towards personalization, variety, and flexibility, which are essential for growth [6] - DISH and Sling are leveraging Bango's technology to quickly adapt to market shifts and enhance customer experiences through innovative offers and bundles [5][6] - Bango's DVM is positioned to drive the growth of the subscription economy by providing content providers with the tools to reach more paying customers [7]
DISH TV and Sling TV select the Digital Vending Machine® from Bango to power high-value subscription bundles
Globenewswire·2025-09-11 06:00