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优酷被曝广告时长注水:120秒广告实际播123秒,官方暂无回应
Xin Lang Ke Ji·2025-09-11 06:28

Core Insights - A recent discovery by netizens revealed that a video ad labeled as 30 seconds actually played for over 50 seconds, sparking widespread discussion among users [1] Group 1: Advertising Duration Analysis - Black Cat Laboratory conducted tests on four video platforms: iQIYI, Youku, Mango TV, and Tencent Video, measuring the actual duration of ads compared to their labeled times [1] - The results showed that all platforms exhibited some degree of "over time," with the maximum exceeding 3.62 seconds and the minimum exceeding 0.40 seconds [1] - For instance, a 120-second ad on Youku was found to actually last 123 seconds, indicating a consistent trend of extended ad durations across platforms [1] Group 2: User Reactions and Company Response - Users expressed their frustrations, noting that the perception of ads feeling longer was indeed accurate due to the actual extended durations [1] - Some users speculated that the platforms might intentionally increase ad lengths, raising concerns about transparency [1] - Inquiries made to Youku regarding this issue have not yet received a response [1]