Core Insights - The report released by the General Administration of Sport of China indicates that the total import and export value of China's major sports service trade for 2024 is projected to reach RMB 69.342 billion, an increase of RMB 16.455 billion, representing a growth of 31.1% compared to the previous year [1] - The sports service trade in China has entered a phase of stable growth, characterized by three main trends: sustained high growth in total import and export value, continuous double-digit growth for three consecutive years since 2022, indicating a rapid recovery and ongoing upward trajectory in China's sports service trade [1] Export Performance - In 2024, China's sports service trade export value not only reached a record high but also saw a year-on-year increase of 43.5%, marking the fastest growth rate in recent years [2] Sector Analysis - Sports tourism remains the largest segment, with the import and export value reaching RMB 57.766 billion in 2024, reflecting a year-on-year growth of 31.9%, aligning closely with the 38.1% growth in travel service trade, underscoring its core position in China's sports service trade system [3] - Sports event sponsorship has shown strong growth and market potential, with the share of sports event sponsorship in the sports service trade rising to over 8%. Factors such as the international expansion of Chinese brands and the attractiveness of the Chinese market to international brands have contributed to the increased activity in sports event sponsorship [3] - The overall increase in China's sports service trade import and export value in 2024 marks the highest level in five years, with expectations for continued healthy growth driven by rising economic development and increasing consumer demand for sports [3]
2024年我国主要体育服务贸易进出口693.42亿元 同比增长31.1%
Yang Shi Xin Wen·2025-09-11 06:26