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中国经济样本观察·“镇”了不起|千年窑火淬新瓷,“中国白”焕发百亿元“瓷+”产业
Xin Hua She·2025-09-11 06:44

Core Insights - The article highlights the rich history and cultural significance of Dehua porcelain, particularly from Sanban Town, which has evolved into a major industry with an annual output value of approximately 10 billion yuan [1][4]. Industry Overview - Sanban Town is recognized as a traditional ceramic production hub with over 1,000 ceramic enterprises, exporting products to more than 190 countries and regions [1][4]. - The local ceramic industry has transformed from traditional handcrafting to modern smart factories and digital management, reflecting significant advancements over the past few decades [2]. Product Development - The tea ware segment constitutes a significant portion of the ceramic products produced in Sanban Town, accounting for over 80% of the national market share [5]. - The rise of tea culture in the 1990s led local artisans to pivot towards tea ware production, utilizing traditional techniques to create high-quality products [5][7]. Market Expansion - The establishment of the China Tea Set City, with an investment of 2.5 billion yuan, has created a comprehensive trading platform for ceramic tea ware, featuring over 600 shops [7]. - The market has adapted to changing consumer preferences, with innovations in product styles and designs to appeal to younger demographics [9]. Cultural Integration - The Moon Record Kiln, a traditional kiln in Sanban Town, continues to attract tourists interested in the traditional firing process, with annual sales nearing 100 million yuan [10]. - A cultural and creative industry park has been developed to showcase traditional techniques and allow visitors to engage in hands-on experiences [12]. Innovation and Modernization - Local ceramic companies are incorporating modern design elements and collaborating with popular brands to create innovative products that resonate with contemporary consumers [15]. - The integration of technology and creativity in the ceramic industry is fostering a diverse product range, enhancing the appeal of Dehua porcelain on a global scale [15].