Group 1 - The "China Online Consumption Brand Index" (CBI) was launched at the service trade fair, indicating a growing trend among consumers towards high-quality products and brand-name goods [1][2] - The CBI index increased from 59.42 in Q1 2023 to 65.21 in 2025, reflecting an average brand score increase of approximately 5 points in the national consumption basket [1] - The highest CBI indices are found in the 3C and home appliance sectors, showing consumers' increasing preference for high-scoring brands in these categories [1] Group 2 - The fastest growth in CBI indices is observed in the pet and jewelry sectors, indicating a rising consumer focus on quality and brand when purchasing these products [1] - Despite discussions around the rise of "white-label" products, the overall CBI trend suggests that brand consumption is still expanding [1] - Companies face strategic dilemmas between "low-cost customer acquisition" and "value innovation," and the index serves as a reference for enhancing brand value rather than engaging in price competition [1] Group 3 - Emotional consumption has become a significant characteristic of the market, with new brands not only meeting practical needs but also embodying emotional value [1] - Innovations that integrate practicality and emotional value in specific scenarios can effectively stimulate consumer willingness to spend [1] - The CBI is developed collaboratively by Peking University's National School of Development, the Digital Finance Research Center, and Sun Yat-sen University's Business School, with data support from Taotian Group [2]
专家:消费者倾向优质产品和品牌商品的趋势正在增强
Xin Hua Cai Jing·2025-09-11 06:48