【现场直击】盘点工银瑞信“正‘钱’方”反洗钱卷宗迷宫展三大亮点！

Core Viewpoint - The event "New Era, New Fund, New Value" highlights the launch of a specialized campaign for the high-quality development of public funds in Beijing, emphasizing the importance of anti-money laundering (AML) efforts in the financial sector [1]. Group 1: Event Overview - The 2025 China International Service Trade Fair commenced on September 10 in Beijing, showcasing the "正'钱'方" anti-money laundering maze exhibition by ICBC Credit Suisse Asset Management [1]. - The exhibition aims to combine fun and knowledge, creating a unique financial literacy platform that contributes to the high-quality development of the public fund industry [1]. Group 2: Exhibition Highlights - The maze exhibition features an immersive storyline, allowing participants to engage as "guardians" of anti-money laundering, enhancing their understanding of customer due diligence and suspicious transaction monitoring through interactive challenges [6][7]. - The design includes four core challenges: "爆单疑云" (Explosive Orders), "帮信暗流" (Assisting Dark Currents), "金融迷雾" (Financial Fog), and "直播幻境" (Live Broadcast Illusion), transforming traditional financial education into an engaging experience [6][7]. Group 3: Interactive Elements - The exhibition incorporates unique NPCs with names that convey anti-money laundering messages, alongside a friendly mascot "投多多" (Tou Duo Duo), which assists participants in navigating the challenges [12][13]. - Various interactive activities, such as the "正钱方报纸机" (Zheng Qian Fang Newspaper Machine) and "穿越火线" (Crossfire Game), aim to enhance participants' understanding of AML principles while providing an enjoyable experience [15][16]. Group 4: Event Promotion - The exhibition runs from September 10 to 14 at Hall 5 of the service trade fair, inviting attendees to engage with the challenges and take home small gifts [23].