Zhong Guo Xin Wen Wang·2025-09-11 07:00Core Viewpoint - The launch of the Wei brand's Gaoshan 7 aims to address family travel pain points, positioning itself as a "mobile living room" for families, emphasizing flexibility, space, intelligence, performance, and safety within a price ceiling of 300,000 yuan [1][8]. Pricing and Promotions - The pre-sale price of the Gaoshan 7 is set at 289,800 yuan, with four promotional offers available for early reservations, including a cash discount, trade-in subsidies, free lifetime access to certain driving features, and a complimentary home charging station [3]. Product Features - The Gaoshan 7 features a length of 5050mm and a wheelbase of 3085mm, allowing easy parking in standard spaces, with a minimum turning radius of just 5.6 meters [5]. - It boasts a high space utilization rate of 61.1% among its class, with a flat floor design and flexible seating arrangements to accommodate various family needs and large items [5]. - Equipped with a Coffee Pilot Ultra driver assistance system and standard laser radar, the Gaoshan 7 supports advanced parking features with a 96% success rate in parking space recognition [5]. Safety Standards - The Gaoshan 7 incorporates a high-strength cage structure with 81.96% high-strength steel, ensuring safety for all passengers, and has passed 89 rigorous battery safety tests [7]. - It is certified for zero formaldehyde and has achieved a five-star rating in the C-GCAP safety assessment, along with a UV sterilization system for improved passenger health [7]. Brand Commitment and Market Position - The Wei brand is committed to making luxury MPV experiences accessible at a price point below 300,000 yuan, aiming to bring high-end features to everyday consumers [8]. - The company has seen significant sales growth, with over 10,000 units sold in consecutive months and the Gaoshan series receiving multiple accolades in the MPV market [10]. - The brand emphasizes a user-centric approach, continuously upgrading its offerings based on customer feedback and needs [10].