激活银发消费活力，东营走出“民生+经济”双赢新路径

Core Insights - Dongying has a senior population of 474,200 aged 60 and above, with an aging rate of 23.95%, which is 2 percentage points higher than the national average, indicating a shift into a moderately aging society [1] - The city is leveraging its substantial elderly demographic to create a vast "silver economy" driven by consumption [1] Policy Framework - Dongying has initiated various subsidy programs to stimulate elderly consumption, including a hearing aid subsidy that reduces costs significantly for seniors [2] - The city launched a home adaptation subsidy program covering over 500 types of products, with a maximum subsidy of 2,000 yuan per item [2] - A 12-month elderly service consumption subsidy was also introduced, covering 17 daily care services with a 40% deduction on expenses, capped at 800 yuan per transaction [2] - In the last two months, Dongying issued 364 home adaptation subsidy vouchers and 1,832 elderly service consumption vouchers, driving direct consumption exceeding 6 million yuan [2] Systematic Support - Dongying's approach to elderly consumption includes a comprehensive support system, with 19 categories of subsidy projects and tax incentives for service providers [3] - The city has established a specialized task force for promoting elderly service consumption and set quantifiable goals for expanding community-based elderly care facilities by 2025 [3] Service Delivery - Dongying has integrated elderly services into community settings, with 251 town communities offering a range of services, including dining and recreational activities [4][5] - The city has expanded its home-based elderly care services to non-low-income groups, providing customized professional services [5] - New community-based elderly care institutions and friendly community initiatives have been established to enhance local engagement and service accessibility [5] Medical Integration - The "Five Bed Linkage" mechanism allows seamless transitions between various care settings, ensuring comprehensive medical and elderly care services [7][8] - Long-term care insurance has been implemented to alleviate financial burdens for elderly individuals requiring ongoing care, benefiting over 3,000 seniors [8] Innovative Business Models - Dongying is exploring smart elderly care solutions, including AI technology for health monitoring and emergency response [9] - The city is promoting a "retirement + tourism" model, leveraging its natural resources to create attractive travel and living options for seniors [10] - New facilities, such as the Dongying Health Town, are being developed to integrate medical, health, and recreational services, enhancing the appeal of elderly care in the region [10]