150场时尚活动“潮塑新生”

Core Points - The 2026 Spring/Summer Beijing Fashion Week has commenced at the National Convention Center, lasting for 8 days with the theme "潮塑新生" (Trendy Rebirth) [1] - Over 300 brands and 150 designers are participating, with more than 150 offline fashion events planned, marking the highest number of activities in the event's history [1] - The event features a blend of technology and fashion, highlighted by the appearance of interactive service robots alongside celebrities on the red carpet [1] Venue Highlights - The National Convention Center is the main venue for the first time, hosting multiple themed press conferences [1] - The event showcases traditional Chinese craftsmanship such as Song brocade and Su embroidery, revitalizing these techniques through modern design [1] - The event adopts a multi-venue model, including main, specialty, and pop-up venues, creating a vibrant fashion landscape across the city [1] Sub-Events - The "Beijing Rural Commercial Bank·Golden Time" venue focuses on "潮童艺术·银龄风尚" (Trendy Children's Art and Silver Age Fashion), promoting immersive experiences for all-age fashion consumption [2] - The "Belt and Road" venue at Silk Street will host a cultural exchange night featuring Nigerian designers showcasing ethnic clothing [2] - Since its inception in 2016, Beijing Fashion Week has become a vital link between culture and commerce, aiming to deepen industry integration and commercial transformation [2] Additional Activities - The "Fashion Enjoyment Festival" themed "悦享京秋" (Enjoying Autumn in Beijing) will take place simultaneously in nearly 100 commercial complexes in Beijing and Hebei [2] - Major shopping districts like Wangfujing and Dongzhimen will collaborate to enhance regional consumer vitality [2] - The event will also connect with significant activities such as the China Open Tennis Tournament and the Beijing International Music Festival to promote consumption [2]