Group 1 - The core viewpoint of the reports indicates that the brand value of Chinese real estate companies has decreased by 7.6% due to industry adjustments, highlighting resilience through a combination of "light and heavy" strategies and business collaboration [1] - The reports emphasize the importance of refining and deepening the development and rental housing sectors to accelerate the construction of a brand ecosystem [1] - Continuous upgrades in brand management are driven by digital intelligence empowerment, organizational innovation, and the integration of ESG principles [1] - The use of new media matrices enhances brand communication reach and strengthens the dissemination of brand events [1] Group 2 - The brand value growth rate of property service companies is slowing down as the industry prioritizes transformation quality and efficiency [2] - Companies are addressing brand issues through a dual approach of breaking down old structures and establishing new ones, focusing on core strategies [2] - Emphasizing service as the foundation strengthens brand core values, while technology empowerment shapes the brand's identity and professional advantages build brand barriers [2]
2025中国房地产品牌价值研究成果发布会在京举行
Zhong Guo Jing Ji Wang·2025-09-11 07:52