Core Viewpoint - The case highlights the complexities and responsibilities in the collaboration between MCN agencies and live streamers, particularly regarding content guidelines and compliance with platform rules [1][9]. Group 1: Contractual Obligations and Disputes - Zhao, a dance streamer, signed a three-year contract with an MCN agency, receiving a signing fee of 70,000 yuan, with specific agreements on content and streaming hours [1][4]. - The MCN agency provided support services, including guidance on content that led Zhao to incorporate more provocative dance elements, which resulted in multiple violations of platform rules and temporary account bans [2][5]. - Zhao sought to terminate the contract due to the inappropriate nature of the content encouraged by the MCN agency, but disagreements over penalty fees led to the agency suing her for contract termination and repayment of the signing fee [3][4]. Group 2: Legal Proceedings and Court Rulings - The court found that Zhao's actions, including her decision to stop streaming, constituted a breach of contract, allowing the MCN agency to seek contract termination [7]. - The court noted that both parties had contributed to the breach of contract, with the MCN agency's guidance leading to inappropriate content and Zhao's acceptance of such guidance [8]. - Ultimately, the court ruled to terminate the contract, requiring Zhao to return the signing fee while dismissing the MCN agency's claims for additional penalties [9]. Group 3: Industry Implications - The case serves as a cautionary tale for both MCN agencies and streamers to adhere to compliance and ethical standards in content creation, emphasizing the importance of maintaining a healthy and orderly live streaming ecosystem [9]. - The ruling underscores the need for clear agreements on content and compliance requirements in contracts between MCN agencies and streamers to avoid future disputes [9].
主播拒“擦边”博流量与MCN机构起纷争 法院这样判→
Yang Shi Xin Wen·2025-09-11 08:32