5 Reasons Lululemon Stock Can Bounce Back

Core Viewpoint - Lululemon Athletica has faced significant challenges in 2023, with a stock decline of 56% year to date, attributed to internal missteps and external market pressures [2][3]. Group 1: Financial Performance - The company has reduced its full-year earnings per share guidance from a range of $14.58 to $14.78 down to $12.77 to $12.97 [2]. - Comparable sales in the Americas fell by 4% in the second quarter, highlighting struggles in the U.S. market [9]. - The stock is currently trading at a forward price-to-earnings ratio of around 13, marking it as the cheapest it has ever been [16]. Group 2: Challenges Faced - The removal of the de minimis exemption on imports has impacted the company's ability to ship e-commerce orders from Canada to the U.S. without tariffs [3]. - There is a noted fashion trend away from leggings, which are a core product for Lululemon, leading to stale offerings in categories like lounge and social wear [4][6]. Group 3: Strategic Initiatives - Management acknowledges past shortcomings and plans to increase the percentage of new styles in merchandise from 23% to 35% by next spring [7]. - The company aims to accelerate its design process to reduce lead times by several months for select items [8]. Group 4: Growth Opportunities - Lululemon's international segment, particularly in China, has shown strong performance with a 25% revenue increase and 17% comparable sales growth [10][11]. - The company has opened 63 new stores in the last four quarters, bringing the total to 784, with plans for nearly 45 new openings in 2025 [12][13]. Group 5: Historical Resilience - Lululemon has previously faced significant downturns, such as an 80% drop during the financial crisis and a nearly 50% loss after a product recall in 2014, but has managed to recover and reach new highs [14][15].