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服贸会刮起“红包雨”!数字人民币大道更好玩儿
Bei Jing Ri Bao Ke Hu Duan·2025-09-11 08:36

Core Viewpoint - The article highlights the growing popularity and innovative applications of digital RMB at the financial services exhibition, showcasing various engaging activities and promotions to encourage consumer adoption [1][3][7]. Group 1: Digital RMB Experience - The exhibition features an immersive 1,000 square meter area dedicated to digital RMB, allowing visitors to experience its payment convenience through various interactive setups [1]. - Banks are using promotional activities, such as one yuan coffee and blind box draws, to attract consumers to use digital RMB [3]. - A variety of engaging activities, including dart throwing and roulette, are incorporated by financial institutions to enhance the consumer experience with digital RMB [3]. Group 2: Collaborative Initiatives - Beijing Bank collaborates with cultural and culinary enterprises to create an immersive marketplace called "Digital Currency Kaleidoscope," offering activities like "Beijing" themed challenges and chances to win digital currency consumption red envelopes [3][5]. - The partnership between Hanglv Zongheng and Bank of Communications introduces a digital RMB red envelope activity, allowing users to redeem it for discounts on international flight tickets and other services [7]. Group 3: Technological Innovations - The Industrial and Commercial Bank of China (ICBC) and Meituan have developed a digital RMB prepaid card, addressing issues related to prepaid fund inquiries and refunds, ensuring payment security [7]. - ICBC has integrated digital RMB hard wallet acceptance across all 29 subway lines in Beijing, enhancing the convenience of public transport payments [7]. - Tencent is exploring cross-border payment scenarios for digital RMB, having completed "barcode interconnection" verification, allowing users to make payments in various environments using digital RMB [7].