Workflow
东方证券:予美图公司(01357)“买入”评级 目标价13.25港元
智通财经网·2025-09-11 08:41

Core Viewpoint - The report from Dongfang Securities projects Meitu's adjusted net profit for 2025-2027 to be 0.943 billion, 1.234 billion, and 1.593 billion CNY respectively, with a target price of 13.25 HKD per share and a "Buy" rating [1] Group 1: Financial Projections - Meitu's adjusted net profit is expected to grow significantly, reaching 0.943 billion CNY in 2025, 1.234 billion CNY in 2026, and 1.593 billion CNY in 2027 [1] - The target price set for Meitu is 13.25 HKD per share, indicating a positive outlook for the company's stock [1] Group 2: Market Dynamics - The image editing sector is benefiting from advancements in diffusion models, which provide foundational support for product innovation [1] - Meitu's domestic market is characterized by stable competition, with the primary user growth coming from overseas markets [1] - The company maintains a stable monthly active user (MAU) count of 170-180 million in the domestic market, with growth driven mainly by international users [1] Group 3: Product Development and AI Integration - Meitu is accelerating product iteration and feature updates, with a significant increase in AI functionalities [1] - The company is leveraging its accumulated technical and aesthetic data to capitalize on technological advancements [1] - AI features are expected to enhance product differentiation from overseas competitors, particularly in niche markets like body and hair beauty [1] Group 4: Revenue Potential and Payment Penetration - The company is optimistic about AI driving faster payment penetration in its products, as current paid feature adoption remains low to moderate [2] - Existing tools have a payment penetration rate of around 10%, while content-based products range from 20% to 30% [2] - Historical trends in the content copyright industry show a significant increase in payment penetration, suggesting potential for Meitu to improve its paid feature adoption [2]