Core Viewpoint - The company aims to enhance brand influence by expanding into emerging channels and consumption scenarios, particularly in the pet care market [1] Group 1: Brand Strategy - The company plans to actively explore new retail scenarios, including instant retail, and has established a cooperative network with pet brand operators, pet stores, and pet hospitals [1] - The marketing strategy combines online and offline approaches, utilizing platforms like Douyin and Xiaohongshu to convey scientific pet care concepts to pet owners [1] - Offline activities include participation in pet markets, pet travel, and industry exhibitions to strengthen product recognition and enhance consumer brand loyalty [1] Group 2: Industry Positioning - The company has been deeply involved in the pet hygiene products sector for many years, with a mission to be a leader in pet hygiene care products [1] - The vision is to create perfect pet hygiene care products, focusing on market trends and customer demand changes [1] - The company is committed to enhancing its production capacity and product quality, aiming to build a full industry chain from product research and development to sales [1]
依依股份：创新营销模式，2025下半年发力品牌建设