小红书被约谈并非无征兆 明星“热搜”撑不住了

Core Viewpoint - Xiaohongshu has been criticized for failing to manage harmful content effectively, leading to regulatory actions against the platform for promoting celebrity gossip and trivial information that disrupts the online ecosystem [1][4]. Group 1: Regulatory Actions - The National Cyberspace Administration of China has conducted talks with Xiaohongshu due to its failure to fulfill content management responsibilities, resulting in a warning and a mandate for corrective actions [1]. - Xiaohongshu has faced scrutiny from regulatory bodies multiple times, including a significant crackdown on malicious marketing accounts initiated by the Shanghai Cyberspace Administration in 2020 [2][3]. Group 2: Content Management Issues - Despite the implementation of the "Woodpecker" plan in 2020 aimed at combating false promotional content, issues with malicious marketing persist on the platform [2][3]. - Reports indicate that many "grass planting" articles are not genuine user experiences but rather paid promotions by businesses, undermining consumer trust and market order [3]. Group 3: Business Model and Impact - Xiaohongshu's shift towards e-commerce, particularly through celebrity-driven content, has opened new avenues for monetization but risks trivializing valuable information and harming the platform's content ecosystem [5]. - The platform's focus on celebrity gossip and personal details may serve commercial interests rather than providing meaningful content to users, raising questions about the value of such information [4][5].