中国经济样本观察·“镇”了不起丨千年窑火淬新瓷，“中国白”焕发百亿元“瓷+”产业

Core Insights - The article highlights the rich history and cultural significance of Dehua porcelain, particularly from Sanban Town, which has evolved into a major industry with an annual output value of approximately 10 billion yuan [2][6][11] Industry Overview - Dehua porcelain, known for its high-quality kaolin clay, has been produced for centuries, with a significant export history dating back to the Song Dynasty [2][5] - Sanban Town is home to over 1,000 ceramic enterprises, exporting products to more than 190 countries and regions, and has developed a comprehensive industrial chain around porcelain production [2][6] Market Dynamics - The rise of tea culture in the 1990s led to a surge in demand for ceramic tea sets, prompting local manufacturers to pivot towards tea ware production [7] - The establishment of the China Tea Set City, with an investment of 2.5 billion yuan, has created a modern trading platform for ceramic tea products, housing over 600 shops [7] Innovation and Modernization - Traditional ceramic production methods have been modernized, transitioning from family workshops to smart factories and digital management systems [5][10] - New product designs, including colorful and decorative tea sets, have been developed to appeal to younger consumers, reflecting changing market preferences [8][10] Cultural Heritage and Tourism - The preservation of traditional firing techniques, such as wood firing, continues to attract tourists, enhancing the cultural experience associated with Dehua porcelain [10] - The establishment of the Yueji Kiln Cultural and Creative Industry Park allows visitors to engage with traditional pottery-making processes and appreciate the craftsmanship [10]