Yang Zi Wan Bao Wang·2025-09-11 09:07Core Viewpoint - The launch of Meituan's "Mingchu Liangzao" food safety social governance project in Changzhou aims to enhance food safety in the online catering industry and promote high-quality development through transparency and consumer supervision [1][2]. Group 1: Project Launch and Objectives - The "Mingchu Liangzao" project is initiated in Changzhou, marking it as the first city in Jiangsu Province to implement this initiative [1]. - The project aims to create a safe takeaway environment by leveraging platform capabilities, merchant participation, regulatory support, and social supervision [1][2]. - Merchants participating in the project will be featured in a dedicated section on the Meituan platform, receiving exclusive labels for increased visibility [1]. Group 2: Key Features of the Project - The project expands the platform's responsibility by integrating food safety management into the ordering process, enhancing the effectiveness and timeliness of social governance [2]. - It provides a new competitive avenue for merchants to demonstrate compliance and integrity, allowing them to openly share their food preparation processes [2]. - Consumers will experience a more efficient supervision process, as the project merges ordering and monitoring on the same platform, aligning with consumer habits [2]. Group 3: Support Measures for Merchants - Meituan announced several support measures for local merchants, including a "Small Merchant Support Fund" offering up to 50,000 yuan for qualifying businesses [3]. - The "Catering Infrastructure Support Plan" provides essential services and tools for merchants to facilitate smooth operations, including AI tools and operational analysis [3]. - The "Operational Efficiency Enhancement Plan" aims to increase in-store consumption through exclusive offers, thereby driving traffic to physical locations [3].