小红书接住了“泼天的流量”和独家约谈警告

Core Viewpoint - The National Internet Information Office has imposed penalties on Xiaohongshu for failing to manage content effectively, particularly regarding the promotion of celebrity-related information that disrupts the online ecosystem [1] Group 1: Regulatory Actions - Xiaohongshu has been subjected to interviews, mandated corrections, warnings, and strict handling of responsible parties due to its failure to fulfill content management responsibilities [1] - This is the first time in 12 years that Xiaohongshu has been individually interviewed by regulatory authorities, highlighting the increasing scrutiny on internet platforms [2] Group 2: User Engagement and Content Dynamics - In August, celebrity Zhao Lusi gained 4.3118 million followers on Xiaohongshu, marking the highest monthly follower increase for any creator on the platform this year [1] - Zhao Lusi's account surpassed 20 million followers shortly after she transitioned to Xiaohongshu, indicating a significant influx of traffic and engagement [1] - Xiaohongshu's monthly active users exceeded 350 million, but it has been criticized for not cultivating top-tier influencers compared to platforms like Weibo and Douyin [2] Group 3: Historical Context and Comparisons - Previous instances of internet platforms being penalized for celebrity-related content include Weibo being criticized for its hot search and trending topics related to celebrities and emotional content [3] - The regulatory focus on celebrity gossip and lowbrow content has been established since 2018, indicating a trend towards stricter oversight of such content across platforms [3]