知名品牌上海一门店闭店清仓！顾客却大呼“上当”，门店回应……

Core Viewpoint - MUJI is closing several stores in China, including locations in Beijing and Changsha, citing operational efficiency and declining foot traffic as reasons for the closures [14][16]. Store Closure Details - The MUJI store at Shimao Gong 3 in Beijing will close on August 31, 2025, with a notice indicating that customers can return items at another location [14]. - Other stores, including those in Jinan and Wuhan, are also set to close, raising concerns among consumers about the brand's sales performance [16]. Discount Promotions - The Shimao Gong 3 store is currently offering discounts of 20% to 80% on seasonal items, with additional discounts for purchasing multiple items [16]. - Despite the promotional efforts, customers have reported that the actual discounts are not as substantial as advertised, with some items only seeing minor reductions [5][7]. Customer Sentiment - Some customers express disappointment over the perceived lack of genuine discounts, with comments suggesting that the promotions feel misleading [3][7]. - However, loyal customers continue to visit the stores for brand loyalty rather than discounts, indicating a mixed sentiment towards the brand's future [11]. Business Strategy - MUJI's official statement clarifies that the store closures are part of a normal operational adjustment rather than a sign of overall business decline, with plans to open approximately 40 new stores annually [16][17]. - The company is focusing on expanding its presence in first and new first-tier cities, with larger flagship stores planned [17].