官宣合作！房主任成为好自在首位大使，共赴健康阅己生活——祝你拥有好自在的一天

Core Insights - The collaboration between the brand "Hao Zizai" and comedian Fang Zhuren aims to embody the brand's attitude of promoting a carefree lifestyle, encouraging individuals to find their own "answers to freedom" [1] Brand and Market Positioning - "Hao Zizai" has positioned itself in the market by focusing on traditional health supplements, quickly capturing 20% of the plant beverage market share since its launch in 2023 [5] - The brand underwent a significant upgrade in 2025, changing its name from "Yuanqi Zizai Water" to "Hao Zizai," which reflects a deeper commitment to the concept of a carefree lifestyle [5] Product Quality and Sourcing - To ensure the quality of its "good beans," "Hao Zizai" has established a nearly 10,000-acre red bean planting base in Heilongjiang, utilizing the "Pearl Red" variety and focusing on optimal growing conditions [6] - The brand emphasizes strict quality control at every production stage, from ingredient selection to slow cooking and sterile packaging, ensuring a healthy and natural product for consumers [6] Brand Philosophy and Future Plans - The brand's core philosophy of "good products" aligns with Fang Zhuren's personal approach to life, both advocating for a pursuit of a beautiful life [6] - Future initiatives will focus on promoting the brand's philosophy through diverse interactions, aiming to make "freedom" an accessible part of daily life for more consumers [6]