BIEM(SZ:002832) Huan Qiu Wang·2025-09-11 09:26Core Viewpoint - The article highlights the rise of Chinese brands in the high-end down apparel market, challenging the long-standing perception that European down is superior to Chinese down. It emphasizes that China is the largest producer of down globally, with leading quality and processing techniques, and that domestic brands are gaining recognition on the international stage [1][9]. Industry Insights - China is the world's largest producer of down, accounting for over 80% of global production, yet historically, it has been underrepresented in the high-end market [8]. - The launch of the Biyinlefen 2025 down series, made entirely from Chinese materials, signifies a shift in the global high-end down apparel market, allowing Chinese brands to compete directly with international giants [1][6]. Product Development - The Biyinlefen 2025 down series utilizes high-quality down sourced from the Ili Kazakh Autonomous Prefecture in Xinjiang, which is located on the "world's golden down belt" [3][5]. - The down's superior quality is attributed to the region's unique climate and a long history of goose farming, resulting in larger, fluffier, and cleaner down clusters with enhanced thermal performance [3][5]. Quality Assurance - The down from Xinjiang has been certified by multiple professional testing organizations, achieving a comprehensive score of 94.03 in core quality indicators, surpassing samples from Hungary, Siberia, and Canada [5]. - The processing of the down involves meticulous techniques, including a 12-step washing process and high-temperature drying, resulting in a low residual fat rate and dust content, which exceeds international standards [6][11]. Market Positioning - The emergence of Biyinlefen and its focus on high-quality domestic down signifies a new era for Chinese brands, which are no longer content with merely following international standards but are now defining their own value systems [8][9]. - The brand aims to shift the perception that high-end down must be imported, showcasing that domestic products can meet and exceed international quality benchmarks [6][9]. Economic and Cultural Impact - The Biyinlefen 2025 down series represents not just a product innovation but also a broader economic and social significance, promoting the transformation of China's apparel industry towards higher value and sustainability [11][12]. - The strategic partnership with China National Geography aims to merge geographical culture with outdoor fashion, enhancing the cultural narrative of Chinese design and materials [2][11]. Future Outlook - The success of Biyinlefen is expected to pave the way for other Chinese brands to explore the potential of domestic down, potentially positioning Xinjiang down as a global fashion staple [9][12]. - The article suggests that as China's national strength grows, so will the global recognition of its high-end apparel brands, driven by cultural confidence and technological innovation [12][13].