中国文具“出海记” —— 从义乌到海外的创意之旅

Core Insights - The back-to-school season has led to a surge in demand for stationery products, making them a hot-selling item in recent times [1] - Chinese stationery products, particularly from Yiwu, are gaining popularity overseas, with exports reaching 410 million yuan from January to July this year, marking a 12.3% increase [3] - Yiwu hosts over 3,000 stationery and cultural enterprises, covering four main sectors: traditional stationery, creative and trendy stationery, office supplies, and student products [5] Industry Trends - Yiwu's stationery companies are shifting from traditional export methods to a new model that involves recruiting overseas agents, utilizing a "source factory + product ordering meeting" approach, which is characterized by low costs, high efficiency, and replicability [5] - The transition of Chinese stationery enterprises from "OEM production" to "design-led" initiatives is evident, as they focus on creating stationery IP and exploring innovative business models [7]