六部门联手整治汽车行业“黑公关”乱象

Core Viewpoint - The joint notice issued by six government departments aims to address the rampant online chaos in the automotive industry, targeting issues such as "black public relations," malicious attacks, and false advertising to foster a healthier public opinion environment and support high-quality development in the sector [1][5]. Group 1: Industry Issues - The automotive industry is facing severe online chaos, including malicious defamation and exaggerated false advertising, which are hindering healthy development [1][6]. - A notable incident involved a former executive from Chery Automobile making derogatory comments about a competitor's product, highlighting the ongoing "water wars" among car manufacturers [1][2]. - Companies like BYD and JAC Motors have begun legal actions against malicious online attacks, indicating a trend of using legal means to combat defamation [2][3]. Group 2: Illegal Profit and False Promotion - The notice identifies illegal profit-making activities, such as creating false images and videos, spreading negative topics about car companies, and manipulating sales data to gain commercial benefits [3][4]. - The use of AI technology to generate false content and manipulate public perception is a growing concern, with instances of individuals creating and disseminating false information for profit [4][5]. Group 3: Regulatory Actions - The six departments plan to implement a three-month special rectification action to purify the online environment, which includes self-inspections by automotive companies and establishing reporting channels for irregularities [5][6]. - The initiative aims to close and expose media accounts involved in online chaos and to investigate the public relations firms and marketing teams behind these activities [5][6]. Group 4: Impact on Industry and Consumers - The ongoing chaos in the automotive sector, particularly in the electric vehicle market, is seen as detrimental to fair competition and consumer trust, as it diverts focus from product and technology-based competition [6]. - The rectification action is viewed as a necessary correction to restore order in the industry, protect legitimate rights, and enhance consumer trust in the automotive market [6].