记者手记：秦岭脚下，这里的猕猴桃“不愁卖”

Core Insights - The article highlights the successful development of the kiwifruit industry in Zhouzhi County, Shaanxi Province, where farmers are experiencing a shift from urgency in selling to a more relaxed approach due to established sales channels and confidence in fruit quality [1][3][6]. Industry Overview - Zhouzhi County is recognized as one of the best regions for kiwifruit cultivation in China, with over 400,000 acres of planting area and an annual production of 590,000 tons, supporting the livelihoods of more than 320,000 people [3][5]. - The implementation of order-based agriculture has provided farmers with a sense of security regarding sales, allowing them to focus on quality rather than quantity [3][5]. Sales and Marketing Strategy - Approximately 80% of the planting area in Zhouyi Village is under order-based agriculture, with strong connections to major markets in cities like Beijing and Shanghai, as well as partnerships with e-commerce platforms [3][5]. - The establishment of 2,680 kiwifruit storage facilities has enhanced the preservation of the fruit, enabling farmers to sell based on quality rather than urgency [5][6]. Economic Impact - The average annual income for villagers engaged in the kiwifruit industry exceeds 23,000 yuan, demonstrating the economic benefits of the industry [5]. - The regional brand value of Zhouzhi County's kiwifruit has reached 7.531 billion yuan, reflecting the growth and recognition of the industry [5]. Market Dynamics - There has been a notable shift in farmers' mindset from "selling quickly" to "selling quality," indicating a deeper understanding of market dynamics and the importance of maintaining a good reputation [6][7]. - The county has recently expanded its market reach to Central Asia, leading to an increase in demand that has outstripped supply [9].