Cai Jing Wang·2025-09-11 10:22Core Insights - The "hard discount" retail sector is experiencing rapid growth with major players like JD.com, Meituan, and Alibaba entering the market aggressively [1][2][3] - The hard discount model focuses on reducing inventory, lowering operational costs, and increasing private label products to pass savings directly to consumers [1][3] Company Strategies - JD.com has opened large discount supermarkets with over 5,000 square meters and more than 5,000 SKUs, emphasizing a wide range of daily necessities and leveraging its strong supply chain [2][5] - Meituan's "Happy Monkey" stores are smaller, focusing on family meal needs with around 1,200 SKUs, where 50%-60% are fresh products [2][5] - Alibaba's "Super Box Calculation NB" has undergone strategic upgrades and focuses on community markets with nearly 300 stores, emphasizing cost-effectiveness and private label strategies [3][5] Market Dynamics - The hard discount market in China has a penetration rate of only 8%, significantly lower than Germany's 42% and Japan's 31%, indicating substantial growth potential [4][5] - By 2024, the hard discount market in China is projected to exceed 200 billion yuan [4] Consumer Trends - Consumers are increasingly focused on "value for money," with over 70% believing that market offerings should meet "quality-price matching" [4] - The rise of rational consumption is driving demand for high-quality products at lower prices, aligning with the hard discount model [3][6] Industry Impact - The entry of major players into the hard discount sector is expected to disrupt traditional retail formats, pushing them towards experience-based consumption and efficiency [7] - The industry is likely to evolve into a structure where large players benefit from scale while smaller players offer differentiated services, shifting the focus from "channel dominance" to "supply chain efficiency and digital capabilities" [7]