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名创优品,抄袭?设计师控诉!
Xin Lang Cai Jing·2025-09-11 10:29

Core Viewpoint - A designer has accused Miniso of copying their original design for a Harry Potter-themed ring, leading to a lawsuit and highlighting ongoing issues with intellectual property disputes involving the company [1][2][4]. Group 1: Lawsuit and Accusations - The designer, Zavier, has filed a lawsuit against Miniso, claiming that the company's product closely resembles their original design [2][4]. - Miniso has not publicly responded to the allegations as of the time of reporting [2][8]. - The designer provided evidence, including original design drafts and comparison images, to support their claims of similarity in design elements [5][4]. Group 2: Intellectual Property Issues - Miniso is currently involved in 13 legal cases related to intellectual property and unfair competition, with 5 cases specifically concerning design patent infringement and copyright issues, where the company is the defendant [2][11]. - The company has faced multiple accusations of copying designs from other brands, including products similar to Starbucks and Dior, raising concerns about its business practices [9][11]. Group 3: Financial Performance and Business Strategy - In the first half of the year, Miniso reported a revenue increase of 21.1% to 9.393 billion yuan, but net profit attributable to shareholders fell by 22.6% to 906 million yuan [15]. - Despite revenue growth, the number of Miniso stores in mainland China decreased by 81, indicating potential challenges in market expansion [15][16]. - The CEO of Miniso stated a shift in focus from quantity growth to optimizing channel combinations, with a new emphasis on larger store models [16].