告别“内卷”向外生长，中国光伏才能赢得未来

Core Viewpoint - The photovoltaic (PV) industry is facing severe challenges due to low-price competition, which is eroding profit margins and threatening long-term sustainability. The Chinese government is taking steps to regulate the industry and shift focus from quantity to quality in order to maintain competitiveness in the global market [1][2][3]. Group 1: Industry Challenges - The current low-price competition is squeezing profit margins, forcing companies to cut R&D investments, which threatens innovation and long-term survival [2]. - The "bad money drives out good" effect is evident, where high-quality producers are losing market share to low-cost competitors, leading to a slowdown in technological upgrades and instability in the supply chain [2]. - The industry is experiencing a misallocation of social capital due to homogeneous competition, exacerbating the overall challenges faced by the sector [2]. Group 2: Regulatory Measures - Six government departments have convened to address the chaotic competition in the PV industry, emphasizing the need for a regulatory framework that includes a "red-green light" system to guide investments based on energy efficiency and environmental standards [3]. - The aim is to create a fair market environment by curbing unfair competition practices, allowing companies to compete based on technology, efficiency, and brand management [3]. - Industry self-regulation is deemed crucial for the maturity of the PV sector, with industry associations playing a key role in maintaining market order and promoting compliance among companies [3]. Group 3: Future Opportunities - Companies must transform internal competition into external growth by focusing on technological innovation, which can redefine cost structures and provide opportunities to escape the price war [4]. - Expanding into new application scenarios can create new demand and reduce system costs, allowing for better pricing strategies [4]. - Upgrading the role of Chinese PV companies from merely selling components to offering comprehensive solutions and services can enhance value chains and profitability [4]. - Building a resilient ecosystem through collaboration among industry players can provide a sustainable competitive advantage [4]. Group 4: Historical Perspective - Historical trends indicate that every reshuffle in the PV industry presents opportunities, and embracing value co-creation while moving away from zero-sum competition is essential for China to maintain its leadership in the global market [5].