去年中国主要体育服务贸易进出口总额同比增逾三成

Core Insights - In 2024, China's major sports service trade import and export totaled 69.342 billion yuan, reflecting a year-on-year growth of 31.1% [1] - The import amount reached 67.667 billion yuan, increasing by 30.8%, while the export amount was 1.675 billion yuan, marking a significant growth of 43.5% [1] Summary by Category - The report highlights that the major components of China's sports service trade include professional sports competitions, sports event sponsorship, sports event copyright transactions, internet sports services, and sports tourism [1] - In 2024, the sports tourism service trade import and export amounted to 57.766 billion yuan, growing by 31.9%, underscoring its central role in China's sports service trade system [2] - The increase in sports event sponsorship trade is attributed to the hosting of several major events, the international expansion of Chinese brands, and the attractiveness of the Chinese market to international brands [2] - The report anticipates that with the continuous improvement of economic development and the growing demand for sports consumption among the public, China's sports service trade will maintain a healthy growth trend, becoming a new highlight in the development of service trade [2]