Group 1 - The SS2026 Beijing Fashion Week, themed "潮塑新生," opened on September 10, showcasing a collaboration between Letsvan and the fashion industry through various interactive and product launch formats [1] - Letsvan's strategic partnership with Beijing Fashion Week represents a significant crossover between the toy industry and fashion, creating a new paradigm of "IP empowering fashion consumption" [2] - Letsvan, as a leading Chinese original toy brand, possesses comprehensive capabilities in IP planning, character development, 3D modeling, and multi-channel sales, while Beijing Fashion Week offers top design resources and influence in the fashion sector [2] Group 2 - Letsvan's "潮玩军团" became the highlight of the opening ceremony, with its popular IPs WAKUKU and SIINONO attracting attention through their customized appearances and engaging interactions with attendees [2] - The company is committed to supporting original design by participating in a youth designer support program during the fashion week, integrating its IP elements into the works of young designers [3] - This collaboration aims to enhance the visibility of original designs and create a vibrant ecosystem by leveraging the popularity of toy IPs, ultimately promoting Chinese original design on a global scale [3]
Letsvan奇梦岛与北京时装周达成战略合作 开启“潮玩×时尚”跨界新纪元
Zheng Quan Ri Bao Wang·2025-09-11 10:49