从“场外观光”到“入局体验” 旅游消费迎新变革

Group 1 - The tourism market in China is experiencing a shift from traditional sightseeing to personalized and immersive travel experiences, reflecting an upgrade in consumer demand and innovation in the tourism industry [1][2][3] - Data from Meituan Travel indicates a significant increase in searches for "lazy tourism" activities, with "lazy drifting" up 135%, "lazy bungee jumping" up 65%, and "lazy hiking" up 84%, highlighting a trend among young travelers to seek more relaxed and in-depth travel experiences [1][2] - The rise of "desert stargazing" as a popular activity during the summer indicates a growing interest in unique nighttime experiences, with ticket bookings for the Zhongwei Shapotou tourist area increasing over 100% compared to previous months [1] Group 2 - Tuniu Travel Network reports strong demand for themed travel routes such as hiking, cycling, and camping, with popular destinations including Tibet and Yunnan, showcasing a preference for deep nature experiences among tourists [2] - Young travelers, particularly those from the post-2000 generation in Jiangsu, Zhejiang, and Shanghai, are willing to pay for deep experiences and often use social media for the entire travel planning process [2] - The emergence of experiential tourism signifies a profound change in consumer travel philosophy, with a focus on depth, personalization, and cultural richness, moving away from traditional sightseeing [2][3] Group 3 - The growth of experiential tourism is seen as a fusion of upgraded consumer demand and deep industry innovation, with young travelers seeking emotional and participatory experiences [3] - New tourism products, such as low-altitude sightseeing and cultural immersive performances, enhance the value and experience of travel offerings, leading to longer stays and increased product differentiation [3] - The trend reflects a shift in the tourism industry from resource-driven to innovation-driven models, catering to the younger generation's desire for personalized and emotionally resonant travel experiences [3]